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Web Survey Bibliography

Title Mobile Research Risk: What Happens to Data Quality When Respondents Use a Mobile Device for a Survey Designed for a PC
Year 2013
Access date 19.04.2013
Abstract

With the rise of smartphone ownership, some respondents find it convenient to take surveys on a mobile device despite researchers’ expectation that survey completion will occur on a computer. This "unintentional” mobile data collection can produce survey rendering problems that make it difficult for respondents to complete surveys. This presentation offers results of an experiment to determine how data quality and other survey measures differ based upon the device used to complete the survey and whether steps were taken to optimize the survey for the data collection mode. Importantly, this research involved random assignment of respondents to different data collection devices, allowing any observed differences to be attributable largely to the data collection method itself, and not to characteristics of respondents choosing a particular data collection device. 

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Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Mobile phone surveys (305)

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